Metric-Based Demographic Targeting Strategy and Implementation

When marketing a business, there is usually an intended market and demographic that the brand is geared towards. EYC can help you identify these markets, as well as create strategies that efficiently target and convert members of the demographic to your brand.

Case Study: Merge: The Social Directory

At Merge, the biggest priority was to increase the amount of Gen X, Gen Z, and Millennial users on the platform as possible. The app was focused around wanting to connect all of a person or influencer’s social media into one place, making discovery and connection easier and more efficient.

Problem:

Merge was a company that already thrived as a business networking tool. However, it needed to have value to Gen X, Gen Z, and Millennials to achieve scalability for investment. The app needed more downloads and sign-ups from members of this demographic market.

Goal:

• Increase downloads and sign-ups by members of the Gen Z, Gen X, and Millennial demographic groups

• Increase “Social” use of the app

• Create brand recognition in the “high-school” market

• Increase overall downloads of the app

• Create a marketing framework and strategic plan to execute and deliver on goals

Results:

• Increased monthly downloads by 250 downloads in the first month, 50% were members of the selected demographic groups

• Increased “Social” use of the app by 10%

• Executed marketing campaigns and events targeted to Gen X, Gen Z, and Millennial users

• Increased percentage of Gen X, Gen Z, and Millenial users by 5%